Anyone who has been watching the idiot box, even cursorily, would bear me out in that the GILLETTE ad featuring Tiger Woods, Thierry Henry and Roger Federer, that their clean shaven moustache-less looks were attempted to be portrayed as a mark of success in itself. The AC NIELSEN study and the dubious statistics that they rolled out to the Indian masses that “women” love moustache-less men was in-keeping with their choice of the celebrities mentioned above.
I had watched the likes of Bjorn Borg, Stefan Edberg and Pete Sampras who had never ever shed tears like our Federer had! Thierry Henry’s handball aka Diego Maradona and the latest claims of affairs by barmaids, whores and other publicity seeking cheapsters implicating Tiger Woods is not in-keeping with the image of golfing!! Our Tiger Woods has turned out to be like Marlow of SHE STOOPS TO CONQUER by Oliver Goldsmith, where Marlow is comfortable only with women of low station in life and the heroine had to don the barmaid’s role to get Marlow to come out of his bashful self!! Our Tiger Woods seems to a new avatar of that Marlow of SHE STOOPS TO CONQUER.
Gillette, which has been going to town with their publicity of clean shaven men have stopped all that crass bull-shit that they have been tom-tomming.
If there is any inference that could be drawn from the events that have unfolded in the last 3 weeks, it is this. AFRICAN-AMERICAN men without moustache have been discovered as CHEATS. Thierry Henry did not have the honesty to accept that the crucial goal was a handball. Tiger Woods has been caught with his pants down and he has the gall to tell, “I AM NOT PERFECT!!” The “affairs”, if any, was not without his consent, but to go public and say that HE IS NOT PERFECT shows that he thought there were idiotic men who mistook his golfing skills for CHARACTER!!!
All that ACCENTURE”s, PERFORMANCE DELIVERED seems to have been delivered still-born. Woods went ahead and JUST DID IT (some tribute to NIKE!!)
Let us not mix performance with character. They are 2 different things. Berlusconi is a performer but none expects him to talk or lecture on MORALITY. But the celebrities chosen by GILLETTE have all leveraged their visibility and alloyed it with a lot of hypocrisy and made them all look like heroes with character. When they came up with the lastest one, that women prefer men without moustache, LIFE hit back. LIFE doesn’t tolerate these half-baked inferences to peddle products.
ONE WORD OF ADVICE TO ACCENTURE, NIKE AND GILLETTE IS THAT PLEASE DO NOT ASCRIBE TRAITS TO MEN WHO DO NOT HAVE IT!!
PLEASE CHOOSE MEN- who would at least own up to their proclivities and weaknesses.
SPORT FACIAL HAIR. BE A MAN, AT LEAST, ON FIRST LOOK!!