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Posts tagged ‘ACCENTURE’

ENDORSEMENT CRICKET!


Fraud by Ian Bell & Indians lacking the balls to enforce a FACT- all for endorsement goodwill

This morning i read a news item by Vijay Kumr Bobilli in THE TIMES OF INDIA (03/07/2011) and was not the least surprised that it was our Sachin Tendulkar who had put pressure on M S Dhoni to recall the batsman IAN BELL. Great. Sachin may be the greatest batsman India had ever seen and enjoys an enormous good will with the cricketing public, has a massive fan following and behaves decently on and off the field.

But why should he put pressure on MSD to recall Ian Bell?

To my mind, these are fall out of ENDORSEMENTS. Remember Tiger Woods, who when had to face allegations of gallivanting with all types of women and the unquenchable ire of Elin Nordegren, the first endorser to dump Tiger was the consulting firm ACCENTURE. Why? Tiger “WOULD lose his sheen and that should not spill over to the product endorsed by Tiger” , simple.

So, after all Trent Bridge is in England and we need new gestures of goodwill to find new markets and recruit new fans to our aging cricketers. So “FACTS” and “TRUTHS” could be given the short shrift and ‘go’ with the crowd ‘for’ the crowd. A kind of democracy in cricket.

From the footage specially recovered from the net to sustain my hypothesis, IAN BELL “assumed” that the ball had hit the boundary board. Should his mistaken belief deprive Indians an opportunity to enforce a rule? NAY. So appealed thrice and sustained by the Umpire, Bell is shown the door.

But the DRESSING ROOMS have their own dramas and machinations which brought back Ian Bell (lucky he added only 22 to his tally!). So whose VOICE turned the CRICKET MATCH INTO AN ENDORSEMENT GROUND? SACHIN TENDULKAR, that is what Vijay Kumar Bobilli says. I am very much inclined to believe that. Sachin may have a squeaky voice, but time has shown that he has been wise in getting neat packages in ENDORSEMENTS. Not that a squeaky voiced persons should not be wise- but a general presumption is there subliminally, that such people are not aggressive in pushing their point of view. Yet they could gently persuade a junior colleague, presently in command, to resile from his earlier decision. Indians have won the BRITISH hearts, but have lost the MATCH! That is the pith and marrow of that game.

Sachin, enjoy the good fortune in the staid pitches laid out by our groundsmen and organizers for your centuries, but SPARE INDIAN CRICKET from the rapacious and ruthless endorsement purveying advisers. THERE IS TOO MUCH OF CONFLICT OF INTEREST IN SACHIN’S CRICKET AND HIS ENDORSEMENTS FOR ME TO GIVE HIM THE BENEFIT OF DOUBT!

And if possible show some aggression in playing on difficult pitches! Good luck to u too.

THE WEEPIN’ WOODS!


Anyone who has been watching the idiot box, even cursorily, would bear me out in that the GILLETTE ad featuring Tiger Woods, Thierry Henry and Roger Federer, that their clean shaven moustache-less looks were attempted to be portrayed as a mark of success in itself. The AC NIELSEN study and the dubious statistics that they rolled out to the Indian masses that “women” love moustache-less men was in-keeping with their choice of the celebrities mentioned above.

I had watched the likes of Bjorn Borg, Stefan Edberg and Pete Sampras who had never ever shed tears like our Federer had! Thierry Henry’s handball aka Diego Maradona and the latest claims of affairs by barmaids, whores and other publicity seeking cheapsters implicating Tiger Woods is not in-keeping with the image of golfing!! Our Tiger Woods has turned out to be like Marlow of SHE STOOPS TO CONQUER by Oliver Goldsmith, where Marlow is comfortable only with women of low station in life and the heroine had to don the barmaid’s role to get Marlow to come out of his bashful self!! Our Tiger Woods seems to a new avatar of that Marlow of SHE STOOPS TO CONQUER.

Gillette, which has been going to town with their publicity of clean shaven men have stopped all that crass bull-shit that they have been tom-tomming.

If there is any inference that could be drawn from the events that have unfolded in the last 3 weeks, it is this. AFRICAN-AMERICAN men without moustache have been discovered as CHEATS. Thierry Henry did not have the honesty to accept that the crucial goal was a handball. Tiger Woods has been caught with his pants down and he has the gall to tell, “I AM NOT PERFECT!!” The “affairs”, if any, was not without his consent, but to go public and say that HE IS NOT PERFECT shows that he thought there were idiotic men who mistook his golfing skills for  CHARACTER!!!

All that ACCENTURE”s, PERFORMANCE DELIVERED seems to have been delivered still-born. Woods went ahead and JUST DID IT (some tribute to NIKE!!)

Let us not mix performance with character. They are 2 different things. Berlusconi is a performer but none expects him to talk or lecture on MORALITY. But the celebrities chosen by GILLETTE have all leveraged their visibility and alloyed it with a lot of hypocrisy and made them all look like heroes with character. When they came up with the lastest one, that women prefer men without moustache, LIFE hit back. LIFE doesn’t tolerate these half-baked inferences to peddle products.

ONE WORD OF ADVICE TO ACCENTURE, NIKE AND GILLETTE IS THAT PLEASE DO NOT ASCRIBE TRAITS TO MEN WHO DO NOT HAVE IT!!

PLEASE CHOOSE MEN- who would at least own up to their proclivities and weaknesses.

SPORT FACIAL HAIR.  BE A MAN, AT LEAST, ON FIRST LOOK!!

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